DIGITAL AND ICT TECHNOLOGIES PENETRATE ALL SPHERES OF HUMAN LIFE. ICT SKILLS AND DIGITAL LITERACY ARE BECOMING ESSENTIAL QUALITIES OF A MODERN PERSON. IN THE DIGITAL AGE, UNIVERSITIES SHOULD TEACH USING MODERN APPROACHES AND INTEGRATING DIGITAL DEVICES AND SERVICES INTO THE LEARNING PROCESS. NEW TECHNOLOGIES ALLOW YOU TO ORGANIZE STUDENT-CENTRED LEARNING, WHEN THE STUDENT IS AN ACTIVE PARTICIPANT IN THE ACADEMIC PROCESS AND IS FULLY RESPONSIBLE FOR THEIR OWN LEARNING. THE UNIVERSITY SHOULD PROVIDE CONVENIENT CONDITIONS AND ENVIRONMENT FOR THE ORGANIZATION OF STUDENT-CENTRED EDUCATION; THIS CAN BE ATTRIBUTED TO THE MATERIAL AND TECHNICAL EQUIPMENT OF CLASSES, LIBRARY AND DIGITAL SERVICES AVAILABLE TO STUDENTS AND TEACHERS. THE UNIVERSITY OF INTERNATIONAL BUSINESS (UIB) HAS IMPLEMENTED SEVERAL SERVICES AND APPROACHES TO PROVIDE STUDENT-CENTRED LEARNING, INCLUDING FLIPPED CLASSROOM WITH VIDEO LECTURES AND TASKS FOR PREPARING FOR CLASSES AND TESTING AFTER CLASSES, A MOBILE APPLICATION FOR BLENDED LEARNING, CLOUD SERVICES AND MASSIVE OPEN ONLINE COURSES TO IMPROVE DIGITAL LITERACY OF STUDENTS AND TEACHERS, A UNIFIED ASSESSMENT SYSTEM FOR MORE EQUITABLE AND TRANSPARENT STUDENT ASSESSMENT AND A LEARNING ANALYTICS TO TRACK THE STUDENT PROGRESS AND THE EFFECTIVENESS OF TEACHERS. ALL THESE SERVICES AND INNOVATIONS WERE IMPLEMENTED IN ONE AND A HALF YEARS AND ALLOWED TO SIGNIFICANTLY INCREASE THE MOTIVATION OF STUDENTS AND ATTENDANCE OF CLASSES. BEING A BUSINESS UNIVERSITY, UIB MONITORS THE LATEST TRENDS IN THE LABOR MARKET AND DEVELOPS EDUCATIONAL PROGRAMS IN ACCORDANCE WITH THE MODERN FRAMEWORK OF QUALIFICATIONS AND COMPETENCIES DEMANDED BY EMPLOYERS. IMPORTANT COMPETENCES ARE THE ABILITY TO PROGRAM AND PROCESS LARGE AMOUNTS OF DATA EVEN FOR BUSINESS SPECIALTIES LIKE DIGITAL MARKETING, FINANCIAL ANALYST, CONVERGENT JOURNALISM, ETC. THEREFORE, THE UNIVERSITY IN RECENT YEARS HAS BEEN WORKING ON INTRODUCING DIGITAL TECHNOLOGIES AND ATTRACTING TEACHERS FROM PRACTICE AND INDUSTRY.