PURPOSE THE PURPOSE OF THIS ARTICLE IS TO EXPLORE THE IMPORTANCE OF WORKPLACE LEARNING IN THE CONTEXT OF PERFORMANCE MEASUREMENT ON AN ORGANISATIONAL LEVEL. IT SHOWS HOW WORKPLACE LEARNING ANALYTICS CAN BE GROUNDED ON PROFESSIONAL IDENTITY TRANSFORMATION THEORY AND INTEGRATED INTO PERFORMANCE MEASUREMENT APPROACHES TO UNDERSTAND ITS ORGANISATION-WIDE IMPACT. DESIGN/METHODOLOGY/APPROACH IN A CONCEPTUAL APPROACH, A FRAMEWORK TO MEASURE THE ORGANISATION-WIDE IMPACT OF WORKPLACE LEARNING INTERVENTIONS HAS BEEN DEVELOPED. AS A BASIS FOR THE DESCRIPTION OF THE FRAMEWORK, RELATED RESEARCH ON RELEVANT CONCEPTS IN THE FIELD OF PERFORMANCE MEASUREMENT APPROACHES, WORKPLACE LEARNING, PROFESSIONAL IDENTITY TRANSFORMATION, WORKPLACE AND SOCIAL LEARNING ANALYTICS ARE DISCUSSED. A CASE STUDY IN A EUROPEAN PUBLIC EMPLOYMENT SERVICE IS PRESENTED. THE FRAMEWORK IS VALIDATED BY QUALITATIVE EVALUATION DATA FROM THREE CASE STUDIES. FINALLY, THEORETICAL AS WELL AS PRACTICAL IMPLICATIONS ARE DISCUSSED. FINDINGS PROFESSIONAL IDENTITY TRANSFORMATION THEORY PROVIDES A SUITABLE THEORETICAL FRAMEWORK TO GAIN NEW INSIGHTS INTO VARIOUS DIMENSIONS OF WORKPLACE LEARNING. WORKPLACE LEARNING ANALYTICS CAN REASONABLY BE COMBINED WITH CLASSICAL PERFORMANCE MANAGEMENT APPROACHES TO DEMONSTRATE ITS ORGANISATION-WIDE IMPACT. A HOLISTIC AND STREAMLINED FRAMEWORK IS PERCEIVED AS BENEFICIAL BY PRACTITIONERS FROM SEVERAL EUROPEAN PUBLIC EMPLOYMENT SERVICES. RESEARCH LIMITATIONS/IMPLICATIONS - EMPIRICAL DATA ORIGINATES FROM THREE CASE STUDIES IN THE NON-PROFIT SECTOR ONLY. THE PRESENTED FRAMEWORK NEEDS TO BE FURTHER EVALUATED IN DIFFERENT ORGANISATIONS AND SETTINGS. PRACTICAL IMPLICATIONS - THE PRESENTED FRAMEWORK ENABLES NON-PROFIT ORGANISATIONS TO INTEGRATE WORKPLACE LEARNING ANALYTICS IN THEIR ORGANISATION-WIDE PERFORMANCE MEASUREMENT, WHICH RAISES AWARENESS FOR THE IMPORTANCE OF SOCIAL LEARNING AT THE WORKPLACE. ORIGINALITY/VALUE THE PAPER ENRICHES THE SCARCE RESEARCH BASE ABOUT WORKPLACE LEARNING ANALYTICS AND ITS POTENTIAL LINKS TO ORGANISATION-WIDE PERFORMANCE MEASUREMENT APPROACHES. IN CONTRAST TO MOST PREVIOUS LITERATURE, A THOROUGH CONCEPTUALISATION OF WORKPLACE LEARNING AS A PROCESS OF PROFESSIONAL IDENTITY TRANSFORMATION IS USED.