PURPOSE THE AIMS OF THIS STUDY ARE TO EXAMINE AFFECTIVE RESPONSES OF UNIVERSITY STUDENTS WHEN VIEWING THEIR OWN PREDICTIVE LEARNING ANALYTICS (PLA) DASHBOARDS, AND TO ANALYSE HOW THOSE RESPONSES ARE PERCEIVED TO AFFECT THEIR SELF-REGULATED LEARNING BEHAVIOUR. DESIGN/METHODOLOGY/APPROACH A TOTAL OF 42 NORTHERN IRISH STUDENTS WERE SHOWN THEIR OWN PREDICTED STATUS OF ACADEMIC ACHIEVEMENT ON A DASHBOARD. A LIST OF EMOTIONS ALONG WITH DEFINITIONS WAS PROVIDED AND THE RESPONDENTS WERE INSTRUCTED TO VERBALISE THEM DURING THE EXPERIENCE. POST-HOC WALK-THROUGH CONVERSATIONS WITH PARTICIPANTS FURTHER CLARIFIED THEIR RESPONSES. CONTENT ANALYSIS METHODS WERE USED TO CATEGORISE RESPONSE PATTERNS. FINDINGS THERE IS A SIGNIFICANT VARIATION IN WAYS STUDENTS RESPOND TO THE PREDICTIONS: THEY WERE CURIOUS AND MOTIVATED, COMFORTED AND SCEPTICAL, CONFUSED AND FEARFUL AND NOT INTERESTED AND DOUBTING THE ACCURACY OF PREDICTIONS. THE AUTHORS SHOW THAT NOT ALL PLA-TRIGGERED AFFECTIVE STATES MOTIVATE STUDENTS TO ACT IN DESIRABLE AND PRODUCTIVE WAYS. RESEARCH LIMITATIONS/IMPLICATIONS THIS SMALL-SCALE EXPLORATORY STUDY WAS CONDUCTED IN ONE HIGHER EDUCATION INSTITUTION WITH A RELATIVELY SMALL SAMPLE OF STUDENTS IN ONE DISCIPLINE. IN ADDITION TO THE MANY DIFFERENT CATEGORIES OF STUDENTS INCLUDED IN THE STUDY, SPECIFIC EFFORTS WERE MADE TO INCLUDE "AT-RISK" STUDENTS. HOWEVER, NONE RESPONDED. A LARGER SAMPLE FROM A MULTI-DISCIPLINARY BACKGROUND THAT INCLUDES THOSE WHO ARE CATEGORISED AS "AT-RISK" COULD FURTHER ENHANCE THE UNDERSTANDING. PRACTICAL IMPLICATIONS THE AUTHORS PROVIDE MIXED EVIDENCE FOR STUDENTS' OPENNESS TO LEARN FROM PREDICTIVE LEARNING ANALYTICS SCORES. THE IMPLICATIONS OF OUR STUDY ARE NOT STRAIGHTFORWARD, EXCEPT TO PROCEED WITH CAUTION, VALUING BENEFITS WHILE ENSURING THAT STUDENTS' EMOTIONAL WELL-BEING IS PROTECTED THROUGH A MINDFUL IMPLEMENTATION OF PLA SYSTEMS. SOCIAL IMPLICATIONS UNDERSTANDING STUDENTS' AFFECT RESPONSES CONTRIBUTES TO THE QUALITY OF STUDENT SUPPORT IN HIGHER EDUCATION INSTITUTIONS. IN THE CURRENT ERA ON ONLINE LEARNING AND INCREASING ADAPTATION TO LIVING AND LEARNING ONLINE, THE FINDINGS ALLOW FOR THE DEVELOPMENT OF APPROPRIATE STRATEGIES FOR IMPLEMENTING AFFECT-AWARE PREDICTIVE LEARNING ANALYTICS (PLA) SYSTEMS. ORIGINALITY/VALUE THE CURRENT STUDY IS UNIQUE IN ITS RESEARCH CONTEXT, AND IN ITS EXAMINATION OF IMMEDIATE AFFECTIVE STATES EXPERIENCED BY STUDENTS WHO VIEWED THEIR PREDICTED SCORES, BASED ON THEIR OWN DYNAMIC LEARNING DATA, IN THEIR HOME INSTITUTION. IT BRINGS OUT THE COMPLEXITIES INVOLVED IN IMPLEMENTING STUDENT-FACING PLA DASHBOARDS IN HIGHER EDUCATION INSTITUTIONS.