PURPOSE - IN SPITE OF THE POPULARITY OF LEARNING ANALYTICS (LA) IN HIGHER EDUCATION INSTITUTIONS (HEIS), THE SUCCESS RATE AND VALUE GAINED THROUGH LA PROJECTS IS STILL LITTLE AND UNCLEAR. THE EXISTING RESEARCH ON LA FOCUSSES MORE ON TACTICAL CAPABILITIES RATHER THAN ITS EFFECT ON ORGANIZATIONAL VALUE. THE KEY QUESTIONS ARE WHAT ARE THE EXPECTED BENEFITS FOR THE INSTITUTION? AND HOW THE INVESTMENT IN LA CAN BRING TANGIBLE VALUE? IN THIS RESEARCH, THE AUTHORS PROPOSED A VALUE REALIZATION FRAMEWORK FROM LA EXTENDING THE EXISTING FRAMEWORK OF INFORMATION TECHNOLOGY VALUE. DESIGN/METHODOLOGY/APPROACH - THE STUDY INCLUDES A DETAILED LITERATURE REVIEW FOCUSING ON THE IMPORTANCE, EXISTING FRAMEWORKS AND LA ADOPTION CHALLENGES. BASED ON THE IDENTIFIED RESEARCH GAP, A NEW FRAMEWORK IS DESIGNED. THE FRAMEWORK DEPICTS THE SEVERAL CONSTRUCTS AND THEIR RELATIONSHIPS FOCUSING ON STRATEGIC VALUE REALIZATION. FURTHERMORE, THIS STUDY INCLUDES THREE CASE STUDIES TO VALIDATE THE FRAMEWORK. FINDINGS - THE FRAMEWORK SUGGESTS THAT LEVERAGING LA FOR STRATEGIC VALUE DEMANDS ADEQUATE INVESTMENT NOT ONLY IN DATA INFRASTRUCTURE AND ANALYTICS BUT ALSO IN STAFF SKILL TRAINING AND DEVELOPMENT AND STRATEGIC PLANNING. UNIVERSITIES ARE REQUIRED TO MEASURE THE STRATEGIC ROLE OF LA AND SPEND WISELY IN QUALITY DATA, ANALYTICAL TOOLS, SKILLED STAFF WHO ARE AWARE OF THE LATEST TECHNOLOGIES AND DATA-DRIVEN OPPORTUNITIES FOR CONTINUOUS IMPROVEMENT IN LEARNING. ORIGINALITY/VALUE - THE FRAMEWORK PERMITS EDUCATION LEADERS TO DESIGN BETTER STRATEGIES FOR ATTAINING EXCELLENCE IN LEARNING AND TEACHING, AND FURNISH LEARNERS WITH NEW DATA TO SETTLE ON THE MOST IDEAL DECISIONS ABOUT LEARNING. THE AUTHORS BELIEVE THAT THE APPROPRIATION OF THIS FRAMEWORK AND CONSISTENT EFFICIENT INTEREST IN LEARNING ANALYTICS BY THE HIGHER EDUCATION AREA WILL PROMPT BETTER RESULTS FOR LEARNERS, COLLEGES AND MORE EXTENSIVE SOCIETY. THE RESEARCH ALSO PROPOSES TWO APPROACHES AND ELEVEN RESEARCH AGENDAS FOR FUTURE RESEARCH BASED ON THE FRAMEWORK. THE FIRST IS BASED ON THE CONSTRUCTS AND THEIR RELATIONSHIPS IN LA VALUE CREATION, WHEREAS THE LATER ONE FOCUSING ON IDENTIFYING PROBLEMS ASSOCIATE WITH IT.